email marketing automation
It all starts with growing your email list. And to grow an email list, you’ve got to give the people what they want–useful content that keeps on providing value. Thomas Verdi has grown email lists from zero subscribers to thousands–completely organically without any kind of affiliate marketing or paid promotion. Email marketing automation could mean a few different things. It could mean writing and scheduling email newsletters to be sent to your email list at times calculated based on subscriber behavior, triggering automated workflows using conditional logic based on user behavior, or both. Different buyer personas or customer segments will want different things, and the automation strategy should be tailored to their needs, as well as your budget and goals.
To see an email growth case study with detailed stats, see below.
Clients and companies
Main Line Health, The Film Fund, Arctic Buzz, Soft-Lite Windows
relevant skills
Copywriting, Design, Editing, Content Strategy
Tools
Mailchimp, HubSpot
HubSpot automated email marketing workflow above created while working for Forge Apollo.
growth and engagement case study
the film fund
In 2019, Sumo reported that the average opt-in rate for email newsletters is 1.95%.
Between September 15th and November 20th, 2019, Thomas Verdi achieved an opt-in rate of 8.44% with The Film Fund’s General Subscribers List.
According to Campaign Monitor, the average open rate for email newsletters is 22.83%, and they say to expect a click-through rate (CTR) of 2.50%.
In a one-year period, Thomas Verdi achieved an average open rate of 35.9% and an average CTR of 4.10% for this list.
With a strategic opt-in email marketing and content strategy, Thomas Verdi achieved the following:
- 8.44% Opt-In Rate
- 35.90% Average Open Rate
- 4.10% Average CTR
Click here to read one of The Film Fund’s email newsletters, and see analytics information below.
